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Brand Identity
leveraging our calling intentions into organizational intentions
Through branding in design, we recognize affiliations and engage in a visual language that communicates shared values, fostering a collective identity that resonates on both individual and communal levels. In Project 3, I work in groups to design the intention and brand for a fictitious non-profit organization.
The calling intention that guided us throughout the project was:
How can NutriBoost empower individuals to make informed choices about their diet and nutrition, emphasizing the importance of balanced and wholesome eating habits?










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